Magnetic Business CardThe magnetic business card has become a very popular way to get remembered and known. They are basically business cards that come with a magnetic back, allowing you to stick them to items such as fridges and cabinets. What’s the big deal with that, you ask? Firstly, they are an inexpensive and long-term marketing tool and have the potential to stick around a kitchen or office cabinet for years. That is great exposure and potentially a great source of business. Secondly, they allow people to get your details quickly because they always know where to find the information, unlike traditional cards which may be tucked away in a business card holder or even thrown away or lost altogether. Thirdly, they are often used for other purposes, such as holding up recipes, notes, reminders, and many other pieces of information. That means that they have a practical application as well, which makes it more likely that they will be appreciated and, hopefully, that appreciation could benefit your business in some way. The magnetic business card can be used as an event calendar, for announcements or special events, as a keepsake, as special promotion material and even as appointment cards. The scope is wide. The greatest advantage of the magnetic business card is that is enables you or your business to have 24/7 visibility to your existing clients and potential clients. That is a strong marketing tool. It is possible to buy either magnetic paper and print on it using an inkjet printer or simply to buy the business card magnet separately and stick your already printed business card on it. Magnetic paper can damage and should never be used on a laser printer. On an inkjet printer the printing is hassle free and is done just as you would print on ordinary paper. No special settings are required usually. However not all inkjet printers can handle magnetic paper and printers that work best are those that keep the paper flat or close to flat during the entire printing process. Otherwise the magnetic paper might get stuck in the printer due to its thickness. When choosing the magnetic paper you will come across the term “mil.” "Mil" is a magnet industry term used to denote a thousandth of an inch. This refers to the thickness of the magnetic strip on which the business card sits. The thicker the magnet the larger the “mils” and the stronger the magnet is. Remember when choosing the paper that generally the thicker it is the harder it may be to print on. A thickness of under 20 mils is advisable for home or office printing.
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